Technology pollution has enveloped and enclosed us within its confines. However, while technology spews a sense of overabundance, it also facilitates several other spheres of our lives. Businesses, in particular, gain a significant advantage by marketing and promoting their products and services effectively. Email marketing is one such technique, whereby via the utilization of curated content sent via an email, a brand can nurture their growth, can elevate their sales, and gain the brand exposure they deem necessary. With the sort of chaos and disarray that social media and the digital age spreads around itself, the email inbox becomes the singular place, whereby filtered and relevant content can be viewed, read and enjoyed.

 

For catering and event management businesses, it is important to utilize and harness the vacuum space available in their potential customer’s email inbox. As most people today are consumed by the sheer amount of content that is disseminated to them by their different social media handles, be it via Instagram, Twitter, SnapChat or Facebook. With the growing need for everything ‘express’ and ‘tailored’, these businesses can surely etch their position, and make their niche in the consumer market. Today, more than ever, consumers are invested and interested in getting their dream wedding organized, or they wish to get their birthday parties and galas catered for, while they can sit back and relax.

 

For this reason, brands should pool together their resources, and should, therefore, work towards creating an effective email marketing plan. This plan should heavily rely on curating content that is attention-grabbing, cleverly written and one that fits the bill, as bombarding a customer with emails will likely bother them and will, therefore, create a negative impression of your brand.

 

1. Accommodation Of Specific Needs & Personalisation 

There is absolutely no point in sending out emails that are routine, stagnant in their format and monotonous in their overview. The hallmark or cornerstone of marketing emails is that they need to be personalized. Otherwise, they will not affect the consumer, as the written content will be formal and impersonal. A very small portion of consumers is likely to read an email starting with ‘Dear, Sir or Dear, Madam’, while, on the other hand, a larger proportion of people would glance through an email stating them with their names, e.g. Dear, Rachel.

 

2. Imagery 

Imagine a child reading through a storybook, with no illustrations and no images to provide them with a visual interpretation or treat. They probably won’t read it, will leave it halfway or will be least interested in even picking it up. This is precisely the sort of effect an email with no imagery to support it, creates on a potential or current customer. In a sea of written words, customers should be provided with a break, a change in structure and a mix-up, which is lighter on their eyes and mind. By integrating and incorporating visual pieces and infographics into your content, brands are likely to captivate the interest of their consumers. Event management businesses can create visual content comprising images of their previously conducted and organized events, to give the user a perspective and an optical idea regarding what they can expect. While at the same time, a catering business, can display the variety of cuisines prepared by them, their culinary expertise, their capacity and their delightful food in the most appetizing manner. In most cases, images play a vital role in rousing interest in the mind of any particular individual.

 

3. Timing Is Key 

On a broader scope, even these elements mentioned above will hold no value, if the content created is not sent out at the right time. For instance, if you email your customer about your catering deals for Christmas or Thanksgiving a bit too early, then you lose the option of getting noticed, while, if you email them a bit too late, then the boat has probably already sailed, and therefore decisions have been made. Owing to this reason, businesses need to be in sync with the external factors engaging with their business, they need to be keenly aware, and they need to set the tone right for their marketing plan, by sending out emails at the accurate and most befitting time.

 

4. Have A Setup 

Email-marketing is a cost-effective manner of gaining your products and services the required presence and popularity. However, brands cannot at the least expect this form of marketing to exponentially drive up their ROI if they don’t support this technique with a website or a proper social media handle. Once you’ve hooked the attention of your customer, the consumer is then likely to go through your website, or your social media platform, to assess your prices, your operations, and your customer reviews.

 

5. Consistent 

Wait! This does not mean sending in emails every day. Instead, this element emphasizes on the fact that brands need to endeavor to stay relevant in the consumer’s mind constantly. They should try to send in at least two emails every month, by luring consumers with discounts and other offers, which can potentially gravitate their attention towards the brand in question.

 

6. Customer Reviews 

Word of mouth is likely to garner you more appreciation and presence, than any deep investment in marketing your product. Make it a point to follow-up by sending your customers an email, asking for reviews and asking your customers to refer you to other clients after an event, as this sort of communication and networking will aid you to build a strong customer base.

 

7. Technological Update 

With evolving times, the brand also needs to evolve. Once the brand has carved their customer base, they should then move onto automating their email marketing strategy, as opposed to having staff writing them out. With resources freed up and a customer base to cater to, the brand should focus on creating innovative and fresher marketing campaigns that meet the emerging needs of their customer.

 

In this social media age and rage, there is very little that eventually gets consumed by the consumer, owing to the steep pile of information that is barraged onto them on a daily basis. Therefore, brands should focus on driving a culture of innovation, should commit thoroughly to their narrative, and should present their uniqueness in their unique way.

 

Author Bio

Hi, This is Steve Dalton from England and he is getting higher education from Cambridge University. he also loves to get assistance from Law Essay Writing Service UK projects.