Autonomy (doing business as HP Autonomy) goes after content that stands on its own. The company's software is used to organize unstructured data from e-mail, social media, Web pages, presentations, business applications, and other information not commonly stored in databases. Its products enable companies worldwide to automate the classification and management of data (including text, audio, and video), and archive messaging content from email and other sources. The data can then be fed into customer relationship management, business intelligence, document management, and other applications to streamline operational processes and inform business decisions. Autonomy was bought by Hewlett-Packard for about $10.2 billion in cash in 2011.