Showing films is where Cinemark Holdings really makes its mark. The third-largest movie exhibitor in the US (following Regal Entertainment and AMC) has more than 5,700 screens in almost 515 theaters in the US and Latin America. Cinemark operates its multiplex theaters in smaller cities and suburban areas of major metropolitan markets. Some larger theaters operate under the Tinseltown name; others are "discount" theaters showing no first-run films. Nearly 100% of its first-run auditoriums feature stadium seating. The company prefers to build new theaters in midsized markets or in suburbs of major cities where the Cinemark theater is the only game in town.