Sweet scents and more are behind Elizabeth Arden's auspicious red door. The firm owns and licenses prestige and mass market celebrity, lifestyle, and designer fragrances and distributes about 280 prestige fragrance brands. Fragrance generated some 77% of 2014 sales. Established labels include Red Door, Elizabeth Arden 5th Avenue, and Elizabeth Taylor's White Diamonds. Scents aimed at younger wearers include the Justin Bieber and Nicki Minaj licensed brands. Its fragrances, cosmetics, and skin care lines (Ceramide, PREVAGE, Visible Difference) are sold to US department stores and mass retailers, as well as international retailers. In 2016 cosmetics giant Revlon Inc. acquired Elizabeth Arden for more than $419 million in cash.