Fidelity Southern Corporation is the holding company for Fidelity Bank, which operates about 25 branches mostly in and around Atlanta, and another location in Jacksonville, Florida. The bank offers traditional deposit services such as checking and savings accounts, CDs, and IRAs. Consumer loans, primarily indirect auto loans, which the company purchases from auto franchises and independent dealers throughout the Southeast, make up about 45% of its loan portfolio. Real estate construction, commercial real estate, business, residential mortgage, and other consumer loans round out Fidelity Southern's lending activities. Subsidiary LionMark Insurance Company offers consumer credit-related insurance products.