As consumers surf the Web, Inuvo wants to help advertisers ride the waves alongside them. Inuvo provides online marketing and advertising services through its Exchange segment, which includes technology and analytics, and its Direct segment, which consists of websites designed to drive traffic to advertisers. Included in the Exchange segment is the Inuvo Platform, which offers affiliate marketing, search engine marketing, and lead generation services, helping customers drive Web traffic and convert that traffic into sales. Its Inuvo Search platform acts as a pay-per-click marketplace. Inuvo's Direct segment websites include BabytoBee (pregnancy advice) and Kowabunga (daily deals).