Sony is synonymous with consumer electronics. It's especially big in TVs and game consoles like the new PlayStation4. Officially named Sony Kabushiki Kaisha, the company designs, makes, and sells a host of electronic equipment, instruments, and devices for consumer, professional, and industrial markets. Professional products include semiconductors and components. A top global media conglomerate, Sony boasts additional assets in the areas of music (Sony Music Entertainment), film (Sony Pictures Entertainment and Sony Digital Production), smartphones (Sony Mobile), DVDs (Sony Pictures Home Entertainment), and TV (Sony Pictures Television). Sony also has several financial services businesses and an advertising agency in Japan.