Breakfast at Tiffany & Co. has turned into a bountiful buffet, complete with the finest crystal and flatware, as well as more ubiquitous fare. While its specialty is fine jewelry, the company also puts its name on silverware, timepieces, china, stationery, and other luxury items. Many products are packaged in the company's trademarked Tiffany Blue Box. To entice the budget-minded to do more than window shop, Tiffany has broadened its merchandise mix to include key chains and other items that sell for much less than the typical Tiffany price tag. The company sells its goods exclusively through 307 Tiffany & Co. stores and boutiques worldwide, its website, business-to-business accounts, and catalogs.