Online shoppers navigating the Web's vast offering of home goods need only stop at Wayfair (formerly CSN Stores). The company is a leading online retailer of about 12,000 brands of products, including cookware, home and office furniture and decor, lighting, strollers, and more. Seeking to become the Amazon.com of home goods, the e-tailer in 2011 merged some 200 specialty e-commerce sites, such as AllModern.com, Cookware.com, Luggage.com, SimplyDesks.com, and Strollers.com, all under the Wayfair.com brand. Founded in 2002 by CEO Niraj Shah and chairman Steve Conine as a single shopping destination (RacksandStands.com), the fast-growing company changed its name from CSN Stores to Wayfair in 2011.