So how big of a risk are you? Experian Group wants to know because lenders need to know. Along with TransUnion and Equifax, the firm is one of the top credit bureaus, maintaining credit information on some 600 million consumers and 60 million businesses worldwide. It also provides marketing information to help businesses generate leads by maintaining demographic information on more than 260 million households and over 25 million Internet users. Experian serves clients across different markets, including financial services, retail, and government; it also offers direct-to-consumer products. The group serves clients in more than 90 countries, but gets about 50% of its revenue from customers in the US.