GeneLink has taken the science of molecular genetics and turned it into a way to sell face cream and vitamins. Although the promise of immortality is out of its reach, the biosciences company aims to improve one's health, beauty, and wellness with customized nutritional supplements and anti-aging skin care products based upon proprietary DNA assessments obtained from a cheek swab. Other consumer genomic products in development include products to predict how an individual's skin will age, or if an individual has a significant risk of developing cardiovascular disease, Alzheimer's, ADHD, or loss of bone density.