QuinStreet connects companies with potential customers through the information superhighway. The online direct marketing company uses proprietary technologies to provide leads to companies. Clients use the leads as the targets of their direct marketing campaigns. As a sign of its confidence in its quality, QuinStreet has adopted a pay-for-performance model of pricing in which customers are charged based on lead performance. Catering mainly to the education and financial services sectors, its customers have included big organizations such as DeVry and ADT. QuinStreet has offices in the US, Brazil, and India. The company was founded in 1999, and went public in 2010.