Stein Mart's style is to operate department store-like stores that feature discount prices while maintaining an upscale vibe. With about 290 shops in some 30 states as well as an online presence, it sells off-price women's, men's, and children's brand-name clothing. Fashions range from casual to formal. Stein Mart also sells jewelry, handbags, linens, home decor, and gifts. An independent firm leases Stein Mart's shoe departments. Its target customers are mature women with household incomes of $100,000 and a taste for bargains. Stein Mart tries to place stores in shopping malls in upscale areas. Chairman Jay Stein, the founder's grandson, controls the company.