Vista Outdoor serves the outdoor sports and recreation markets through a diverse portfolio of more than 30 brands. Its products include sporting ammunition and firearms, outdoor accessories, outdoor sports optics, golf rangefinders, and performance eyewear. Some of its more popular brands include Federal Premium (ammunition) and Bushnell (eyewear). Its customers include outdoor enthusiasts, hunters and recreational shooters, professional athletes, as well as law enforcement and military professionals. Its products are sold through specialty and independent retailers such as Wal-Mart, Cabela's, Gander Mountain, Bass Pro Shops, Dick's Sporting Goods, Sportsman's Warehouse, and Recreational Equipment.